July 29, 2008
Green is not selling the way it used to. This is old news and it is the Onion. But it marks the start of a trend.
STATEN ISLAND, NY-An estimated 450,000 unsold copies of Time's special April 22 Earth Day issue were trucked Monday from the magazine's New Jersey distribution center to the Fresh Kills landfill in Staten Island.How about some more recent evidence from a more reputable source?
Green issues don't sell say a number of publishers.
As global warming was first becoming a cause célèbre a few years ago, many serious environmentalists worried that green was in danger of becoming a fad -- something that would inevitably recede from consciousness after overtaxing our limited pop-cultural attention span.Enviro hysteria does not sell the way it once did.
The New York Times says ad agencies are starting to get it.
At an annual gathering of the advertising industry a year ago in Cannes, the environment was the topic du jour. "Be seen, be green," one agency urged on the invitation to its party at a hillside villa.So let me give you an anecdote of my own. Instapundit linked to a piece I did on the decline of carbon hysteria, The Globe Reverberates With Laughter, and the comment section just went nuts. As one commenter noted: politicians ought to be careful. Elections get lost big time when public opinion changes and politicians don't. Take the question of drilling for more oil in the USA. I made a bumper sticker about it that is rather cute: Without Lubrication, which looks at the change in attitudes about drilling for oil in America and off its shores. A nominally green issue. About 60% of the American public thinks more oil is of greater importance than reducing the risk of oil spills to zero. The reason? Green is fine as long as the pocket book effects are small or well hidden. That is no longer the case.
Democrats may be in for a rougher time this year than they expect. I have some advice for them: "It's the price of gasoline, stupid."
Cross Posted at Power and Control
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posted by Simon on 07.29.08 at 01:58 PM
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