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February 23, 2010
cleaning up unwholesome advertising -- for the children!
From José Guardia, I learned about a new anti-smoking campaign in France, which obviously hopes to shock young people into not smoking by means of disturbing images.
The slogan is this: "To smoke is to be a slave of tobacco"I agree with José that the message is powerful. All the more so because of the obvious, unstated subtext. If you were to see one of these billboards from a distance, the word "slave" conveys a certain meaning, don't you think? Moreover, because I found the ad so disturbing, I felt almost a civic duty to clean it up. For the children! So here's the cleaner, healthier version!
I also took out all references to tobacco. We can't be too careful! MORE: Many thanks to José Guardia for the link! Calling the French a bunch of prudes, José also quotes an incredible statement from the leader of the project: Marco de la Fuente, the leader of the project for the BDDP et Fils ad agency, said: "The old arguments - tobacco is bad for you - don't work any more. The message here is that tobacco is a form of submission. In the popular imagination, oral sex is the perfect symbol of submission."Wow, and all this time I thought "submission" had something to do with Islam. posted by Eric on 02.23.10 at 10:08 PM
Comments
I saw a movie listing the other day that said a movie was rated PG-13 for, amongst other reasons, "smoking." The extreme shock value of the ad is the fruit of a culture that lacks all sense of moderation. That said, I agree that using cigarettes only feeds the leviathan-government, and am sick of being bitched by the government everytime I need a smoke. --Vive l'ancien regime; vive les etats unis. Phil · February 24, 2010 04:34 PM Wow I expect that sentiment from prudish Americans, but not the French, from the land of love(tm) itself! plutosdad · February 26, 2010 03:46 PM Post a comment
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