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March 18, 2010
Not big enough to succeed at failure
Yesterday I saw that the local Hollywood Video I pass on my regular running route is selling its entire inventory because it will be closing. It is part of a struggling chain which has filed for bankruptcy: NEW YORK - Movie Gallery Inc., owner of the Hollywood Video movie rental chain, has filed for Chapter 11 protection and plans to close 805 stores -- about a third of its total.As to whether it's good business sense to buy out a rival company only to be bankrupted by it, beats me. The two were competitors, and now they seem to have committed mutual suicide, although it appears that a previous hostile takeover attempt by Blockbuster was the driving force behind the Movie Gallery takeover of Hollywood Video : Hollywood Video was the target of a hostile takeover attempt, initially announced at the end of December 2004 by competitor Blockbuster Video. In February 2005, Blockbuster announced an exchange offer of $14.50 per share ($11.50 cash and $3.00 in Blockbuster shares).[19]Obviously it never worked out, so (for now at least) Blockbuster is the winner. And so is Netflix, which I use out of simple convenience. Netflix has saved me a ton of time, as I remember when I used to wander around aimlessly looking for something to rent, not being interested in anything, and I would often "settle" for something unsatisfying. This is not to say there aren't films I would like to watch; it's just that I can't walk around remembering them. In my video store rental days, whenever I would hear or read about a film that sounded promising, I would write the name down on whatever scrap of paper was handy. But writing things down on little pieces of paper is not a good system, because the little pieces of paper would get lost, or else I wouldn't happen to have them with me when I went to the store. Video lists are not like grocery lists because it's not practical to walk the aisles and remember what you need when you see it. With Netflix, however, the process works 24/7 because as long as I'm near a computer I just open my queue and add the film and it stays there until I get it. And it just comes in the mail and I can watch it whenever I want, then throw it back in the mail. No hassle about drop off times or hours. Plus, if you're renting something like Querelle or Behind the Green Door, unless you're a voyeur you might not enjoy the concealed look of surprise you get from the impressionable kid who has to go back and get it for you. Or (as happened to me in the case of the classic Behind the Green Door) the employee might actually warn you about the "x-rated adult content" and ask if you're really sure that's the film you want. Granted, that experience amused me, but not everyone has my dark sense of humor. Anyway, Netflix is completely anonymous, and even though they don't have Beyond the Green Door, they do have Querelle. Sure, there's an electronic record for the snoops, but there's also an electronic record at a store. And unless you have fantasies about being nominated to the Supreme Court and getting the Clarence Thomas treatment, it's not worth worrying about. I couldn't care less who learns what I rent, and if I did, I wouldn't use Netflix or Blockbuster. As to the success or failure of a business, the market takes care of these things. It turns out that it was unwise for Movie Gallery to acquire Hollywood Video, and if they both go down, that's just what happens. It's unlikely that the government will bail the company out, because it's not considered "too big to fail." (Whether Blockbuster is, who knows? The company is said to be teetering on the verge of bankruptcy, and it is "a key outlet for the movie industry," so the question has actually been raised.) But imagine the absurdity if the government did bail them out. Far from making a unsuccessful venture successful, the bailout would only stretch out the failure process, and allow greater losses to accumulate, sticking the taxpayers with the losses. OTOH, putting the government in charge of video rentals would facilitate controls on what we watch, so it might appeal to certain moralists, like the people who think The Tin Drum is "pornographic," or who believe in saving us from "erototoxins." Once the government is involved, moralists will be able to complain that their tax dollars are "subsidizing" whatever it is they don't like, and they would have a point. So big or small, let them fail. Preventing failure prevents success. posted by Eric on 03.18.10 at 02:30 PM
Comments
The Watch Instantly tie in with my TiVo has really become a killer feature of Netflix for me. I was wavering on whether or not a TiVo is still worth the premium over other systems, but this pushed me firmly back into the TiVo fold. Phelps · March 18, 2010 05:28 PM Heh™ at Steve's comment. In a way, Cable did kill the video store. But it wasn't the cable companies that did so. It was their infrastructure applied in a different way; instead of delivering video, they're delivering Internet capability over the same line... which is used as a transport mechanism for video by third parties such as Netflix. I wonder how you'd explain that in the '80s without a businessman calling you crazy. Anonymous · March 19, 2010 04:07 PM Post a comment
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I remember back in the 80's people were saying that video stores' days were numbered, because of advances in cable. It took much longer than many expected, but it looks like it's happening now.