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August 26, 2008
The Rapier Vs The Bludgeon
Bill Bradley is having a few words about the Obama vs McCain Campaigns and thinks because McCain is not getting much Shrinking Media attention for his campaign videos that McCain is losing the fight. And naturally the conventional media doesn't link to the ad ... Doh!Except 45% of the public get their information from the internet. And it doesn't cost McCain a nickel to get his message played. All he has to do is make an ad. If his team is good it might cost $1K a second. $30,000 for a 30 second message. He is cranking through 2 or 3 of them a day. That is about 10% of his daily budget. The rest can be spent on ad buys for the videos that work. The Obama team doesn't get a YouTube campaign. Obama is still Web 1.0. McCain is Web 2.0. Obama needs to get some young people on his team to explain it to him. McCain is running a 10 Mbaud campaign. Obama is running a 56K baud campaign. That is a 20X bandwidth advantage. The McCain team has responses out in hours. Obama is taking days. In the words of fighter pilot Boyd - McCain is inside his OODA loop. If you read Boyd - lots of stuff on the www - you will understand McCain's campaign. Obama is not responding fast enough. It gives McCain an "unfair" advantage. Take my blogging at Classical Values. I have 2 or 3 McCain videos to choose from every day. He puts them out, sees what sticks, and hammers that message until it gets stale and then he is off in another direction. All he has to do to gauge his effectiveness is watch the hit counters at YouTube. Much cheaper than poling or focus groups. And faster. Cross Posted at Power and Control posted by Simon on 08.26.08 at 08:00 AM
Comments
What in the world is Bill Bradley talking about? McCain is gaining ground during a period when Obama is almost (almost!) guaranteed to be distancing himself--the run up to the convention. tim maguire · August 26, 2008 10:27 AM So the Old Guy that is not tech savy is beating the Young One that is suppose to be tech savy? Have I got that right? I guess it point to the fact McCain knows how to fight, and knows how to hire the right people. LYNNDH · August 26, 2008 10:48 AM Bill is a committed Democrat. Worse - for him Obama is The One. So being a believer he refuses to see the obvious. Take geo-politics. The US would like to reduce European dependence on Russian gas and oil. The Russians of course would like things to go the other way. Bill thinks the Georgians lost. Despite the fact that they still hold the pipeline. He thinks the fact that the Russians are getting a Naval base in Syria outweighs the Patriot Missile batteries in Poland with an ABM base to come. Not to mention closer ties with the Ukraine. And a Naval Flotilla in the Black Sea plus a US Army base in Georgia. He is not a strategic thinker and is ignorant of geo-politics. To think he once ran for President. In my opinion Hillary would be tougher to beat because, having spent 8 years as BCs wife, she is at least aware of issues like the above and the balance of power in the world. I'd trust her to do the right thing way more often than Obama. Of course McCain would be better still. M. Simon · August 26, 2008 05:50 PM Post a comment
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How shall old stream media respond to the upcoming upset? How will they explain (explain away) Obama's defeat? Will they be able to learn from their mistakes? Or, more likely, insist they can't be wrong, instead, it is the American public who played them false.
A learning experience does you no good when you keep insisting there is nothing to be learned.