Discrimination is the enemy of choice

Remember the Robin Williams character keeling over in front of the coffee section in "Moscow on the Hudson"? A brand-new Soviet defector to the United States who'd been raised having to stand in long lines to buy a single, shoddy product, he was asked by his hosts to "go buy coffee." Dutifully, he walked right up to the store manager and asked, "Where is line for coffee?" The guy looked at him as if he was crazy, and pointed to the coffee aisle, and by the time Williams was halfway through reading each brand name aloud, he simply fainted.

The number of choices had pushed him over the edge.

I agree with Virginia Postrel that there's nothing wrong with too much choice.

At the same time, as a practical matter there simply is too much choice.

So what?

It means that in order to live (at least, without becoming paralyzed or going crazy), we must learn to do something we are taught is wrong:

BE ARBITRARY.

Sticking with what you know (or simply selecting something based on unfair criteria) is a good way to decide which coffee, which toothpaste, which cellphone, which digital thingamabob, to buy. There's no time for reflection, fairness, pondering alternatives, getting all "the facts." (Most of which are slanted by advertisers and partisan reviewers anyway....)

The process we must use to survive is called discrimination, and when there are too many choices, there is no way to be fair about it. Perhaps those most preoccupied with being "fair" are ones are the ones most upset by the plethora of choices.

It’s all too much, declares the latest line of social criticism. Americans are facing a crisis of choice. We’re increasingly unhappy, riddled with anxiety and regret, because we have so much freedom to decide what to do with our money and our lives. Some choice may be good, but we’ve gone over the limit. The result is The Loss of Happiness in Market Democracies, the title of Yale political scientist Robert Lane’s 2000 book on the subject.

To these critics, providing too many choices is the latest way liberal societies in general, and markets in particular, make people miserable. “Choices proliferate beyond our pleasure in choosing and our capacity to handle the choices,” writes Lane. Like cheap food and sedentary labor, the argument goes, abundant choice is not something human beings are biologically evolved to cope with. We’d be better off with fewer decisions to make.

“As the number of choices keeps growing, negative aspects of having a multitude of options begin to appear,” writes Swarthmore psychologist Barry Schwartz in The Paradox of Choice, published in January 2004. “As the number of choices grows further, the negatives escalate until we become overloaded. At this point, choice no longer liberates, but debilitates. It might even be said to tyrannize.”

(Via Glenn Reynolds.)

I don't know. I don't have time to look into the matter in detail. So I'm not feeling especially, um, "tyrannized."

Discrimination, obviously.

Of course, such discrimination is a dirty business which makes me miss a lot of probably worthwhile things.

But how much would I miss if I spent my time trying to make sure I didn't miss any of the probably worthwhile things?

posted by Eric on 06.07.05 at 08:50 AM





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Comments

I choose choice, i.e., freedom, which is more precious than life itself. I will not have socialist intellectuals making my choices for me. Apparently, the only "choice" they would allow is the choice to kill your baby, and the only "diversity" they approve is that produced by racist quotas. I'm against that.

As Ayn Rand observed, the critics of capitalism contradict themselves or each other all the time. Capitalism produces poverty, predicted Marx. No, said others, it produces too much wealth. Capitalists profit from war, said the pacifists. No, said the militarists, it makes men soft and unfit for war. Capitalism leads to monopoly, argued some. No, said others, it produces too much diversity, too much choice. The critics or enemies of capitalism are going to have to choose an argument and stick with it.

G. K. Chesterton observed the same pattern of contradictions among the enemies of Christianity, which is one of the things that converted him to it.

Virginia Postrel is right. There's no such thing as "too much" choice. When I go into a store, I know what I want and look for it. I also look for a book at Amazon or Barnes & Noble that I'm hungering for. Or a blog that I like. I choose a restaurant from a vast variety of restaurants, and then I look at a menu and love contemplating the vast variety of delicious foods to choose from, and then choose the one that sounds best. I enjoy the process of choosing among a vast variety of products, of curtains and desserts and religions, of every kind. A lot of people, especially women it seems, seem to enjoy shopping for its own sake. Beats waiting in a long line at a Communist store for the one generic product the state chooses for you.

Yes, choice does entail commitment. If I choose to be a skydiver, then I am not at the same moment choosing to be a deep sea diver. If I choose to draw a triangle, then it cannot have more nor less than 3 sides. If I'm reading a book by Chesterton on the evils of Prussianism, then I'm not at the same time reading a post by Eric Scheie on the blessings of capitalism, or it is perhaps somewhat difficult to do so. If I marry one woman, then I am not marrying another, and I must be faithful forever to that one woman I have chosen to marry. That's the way it is. That's the way it must be, by the very essence of our existence, the Divine order in which alone we have our freedom.

Discrimination is the essence of choice. To choose is to discriminate. The two are synonymous. Discrimination is not a dirty word. Nor is it a synonym for racism, as the egalitarians would have you believe. Indeed, the racist's blunder is precisely that he fails to discriminate, as, e.g., between one Negro and another, believing that "they are all alike". I, by contrast, will most certainly discriminate between, e.g., a George Washington Carver and a Jesse Jackson. We must always discriminate, e.g., between the music of a Beethoven and what passes for "music" among many today, between the masterwork of a Leonardo da Vinci and the garbage of a Marcel Duchamp, between the noble rhetoric of an E. Merrill Root and the base rhetoric of a "post-modern" nihilist. Discrimination is good. We need far more discrimination, not less.



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