I haven't read it all, but some of you may be intrigued to hear that he suggests blogging ethics to be downright Libertarian (though I should be transparent and tell you that he's referring specifically to Ana Marie Cox, the crotchety Old Media's favorite example).
PS: Once again Matt Drudge is noted as a blogger (as crotchey ol' Engberg did in the post linked above), which instantly reduces the credibility of the piece.
PS2: No, I'm not live blogging my reading of this article. Sheesh.
RE: PS2: Heh.